Pride + Joy Studio
A student-forward approach to private modern music lessons for young musicians and aspiring multi-instrumentalists.
Pride + Joy Studio
Services
Strategy, Branding + Identity, Web Design
Overview
Pride + Joy is a studio for private and group music lessons, for young aspiring multi-instrumentalists. Focusing on modern music, theory, and improvisation, the curriculum is shaped uniquely to every student. Rather than putting them in boxes, students are encouraged to explore multiple genres, instruments, and styles, as they study individually and practice playing in groups.
The Brief
Dive into the unique essence of Pride + Joy’s owner Tryg Johnson. Capture his teaching methodology, lived experience, and personality into tangible messaging and a clear point of view. Then, design a full brand identity and website design that create the world of Pride + Joy, a fun place to land.
OUR APPROACH
Inspired by blues and jazz posters from 1960’s New York, optimistic color palettes, and hand-cut shapes that signify play, the creative process, and the ability to mix and match (like being a multi-instrumentalist). We sought to capture a spirit of confidence in the humble process of learning through bold yet imperfect fonts, hand-carved illustrations, and unexpected color pairings.
Above all, when you zoom out to view the branding as a whole, we wanted it to appeal to young people, feeling fresh but not trendy, approachable but not thoughtless. Pride and Joy is a space to grow into your most expansive musical abilities, so we wanted to be sure the brand felt optimistic, inspiring, and fun.
FOR THAT “LOOK WHAT I CAN DO” FEELING.
